Our Strategy - MedicalThe OpportunityIn the multi-billion dollar biomedical imaging market, there is an ongoing race to develop a new standard of imaging technology capable of even earlier disease detection, which is affordable to implement, comfortable for patients, and delivers diagnostic images and data in a timely manner. A major opportunity exists for a break-though imaging technology in the following fields:
InnerVision has developed and is now striving to commercialize just such a technology. The Current Technology GapMature imaging players in the biomedical market have self diagnosed the weaknesses of mammography x-rays in terms of reliability of resolution for disease detection and patient comfort and acceptance. Use of traditional high resolution ultrasound in screening has been inhibited by the expense related to time required to capture a meaningful image and the need for very skilled clinicians to operate the equipment. InnerVision's technology is a paradigm shift that is intended to resolve the issues of x-ray and current ultrasound technology, not only for mammography, but also in screening of prostate cancer. Value Proposition
The Business ModelInnerVision will be a provider of enabling technology to third parties who are well positioned to penetrate the various medical market segments. Conceptually, the current strategy is as follows:
We believe that ultimate adoption of our technology will be greater by placing the roll out of the device and the patient interface in the hands of those with well established production, and distribution and marketing expertise. |
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